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  3. South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

  • Year: 2017
  • Volume: 7
  • Issue: 7
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  • Year: 2017
  • Volume: 7
  • Issue: 7

Table of Contents

  • RESEARCH ARTICLE

    Green consumerism: The need of the hour
    • Author: Samridhi Tanwar
    • DOI: 10.5958/2249-877X.2017.00046.7
  • Economic development: Role of women entrepreneurs
    • Author: Satpal , Rupa Rathee, Pallavi Rajain
    • DOI: 10.5958/2249-877X.2017.00047.9
  • Demonetisation: A Boon or Bane
    • Author: Yaduveer Yadav, Deepti Sharma
    • DOI: 10.5958/2249-877X.2017.00048.0
  • Consumer behaviour towards online shopping: A study of Delhi and Faridabad (India)
    • Author: Sunita Bishnoi, Archana Mittal
    • DOI: 10.5958/2249-877X.2017.00049.2

  • CASE STUDY

    Finanacial irregularities and frauds in lending corporate undertaking-A case study
    • Author: P. Amaraveni
    • DOI: 10.5958/2249-877X.2017.00050.9

  • RESEARCH ARTICLE

    Right to information act: A weapon against corruption
    • Author: Vinti Rani
    • DOI: 10.5958/2249-877X.2017.00051.0
  • Management practices in nonprofit organisations: An empirical investigation
    • Author: Rupinder Kaur, Babita Kumar
    • DOI: 10.5958/2249-877X.2017.00052.2
  • Impact of sales promotions on high involvement products purchase: A study conducted in Ahmedabad and Gandhinagar region of Gujarat
    • Author: Kaushik kumar Patel, Tejas Shah
    • DOI: 10.5958/2249-877X.2017.00053.4
  • A study on analyzing the branding and perception for cadbury chocolate with reference to other market players
    • Author: Manish Jha, Gurpreet Kaur Saini, Simranjeet Kaur
    • DOI: 10.5958/2249-877X.2017.00054.6
  • A review of extension and endorsement branding strategies
    • Author: Reetika Jain
    • DOI: 10.5958/2249-877X.2017.00055.8
  • Relationship between protean career orientation and employability: Does career capital mediate the relationship?
    • Author: Shantha kumary Mahenthiran Aloysius
    • DOI: 10.5958/2249-877X.2017.00056.X
  • Strategy of attracting investments to Andijan region of Uzbekistan
    • Author: Alisher Sotvoldiev
    • DOI: 10.5958/2249-877X.2017.00057.1

  • CASE STUDY

    A study on sense of belongingness among employees in a select public sector organization-A case study
    • Author: A V Radhika
    • DOI: 10.5958/2249-877X.2017.00058.3

  • RESEARCH ARTICLE

    Parental usage of mobile banking-Children as change agents
    • Author: Athena Joy, Moli P. Koshy
    • DOI: 10.5958/2249-877X.2017.00059.5