SMART Journal of Business Management Studies

Table of Contents

• RESEARCH ARTICLE

  Environmental Marketing -An Innovative Approach

  • Author: A. Elangovan

• Civil service as a career choice: A gender perspective

  • Author: Ramesh Rao, Mano Verabathran

• Micro-finance and micro enterprises – The siamese twins of economic welfare

  • Author: R. Dayanandan

• A study on job satisfaction of The Canning Industries Cochin Limited, Thrissur, Kerala

  • Author: G. Veerakumaran, Elza Raju

• Risk-returns Analysis of Private and Public mutual funds

  • Author: N. Lenin Kumar, V. Rama Devi

• The influence of business strategy on the performance of Automotive Industryin India

  • Author: M. Kannadhasan, R. Nandagopal

• India's destination image -evaluation of Its unique Selling Point (USP): An Empirical Study

  • Author: Sampad Kumar Swain, K. Mohan

• A study on stress faced by the Information Technology Professionals

  • Author: D. Nirmala, B. Janani

• Nifty benchmark exchange traded scheme (Nifty BeES) – A Promising Investment Product

  • Author: P. Natarajan, M. Dharani

• Effectiveness of internet product marketing: A cognitive mapping evaluation method

  • Author: J. Clement Sudhahar, M. Raja

• Receivable management of Indian Cement Industry in A Changed Scenario

  • Author: A. Jeyachitra, E. Bennet, P. Nageswari, S. Parasuraman