TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Humour advertisements across different culture: Analysis of indian, american and chinese humour

  • Author: V.J. Lavanya, L.A. Sneha

• A study on innovative stress management techniques; special preference to IT companies in India

  • Author: Yashaswini Mishra

• Guerilla marekting: An effective and low cost strategy for startups and small businesses

  • Author: Manya Mohan, Ricardo Goncalves

• Global pricing objectives and strategies

  • Author: Sayandeep Sen, Noble Joseph

• The analysis of 4p's of marketing on coca-cola and rc cola with the objective to find why rc cola had failed in the international markets

  • Author: Rishab Telukunta, Surya Pratap Singh Rathore

• Building target corporation's customer loyalty programme through tesco's club-card scheme

  • Author: Anjitha Mariya Joseph, Jayesh Sharaf