TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  A study on public responsiveness and environment susceptibility based on transportation penchant and vehicle usage proclivity

  • Author: Neel Kamal Sharma, Bineet Sinha

• An assessment of service quality: a study on retail banking services of India post

  • Author: Anindra Kumar Haldar

• An overview of social marketing in India

  • Author: N. Ratna Kishor, T. Ramanaiah

• Effectiveness of distribution strategies adopted by public and private life insurance companies with reference to Perambalur District

  • Author: R. Rajendran, P. Balamurugan

• Inheritance of colouringathomogeneous selection

  • Author: Turganbaev Ruzimbay Urazbaevich

• Satisfaction with service conditions among police managers: an empirical study of a commisionerate, Haryana

  • Author: Sandeep Kaur

• Influence of social media marketing practices on consumer buying behaviour

  • Author: Sumedha Gupta

• Role of media in disaster management

  • Author: Shamsher Singh Malik