TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  HUL-sales and distribution channel

  • Author: Madhav Mahajan, Vinayak Sharma, Mankit Arya, Harsh Choudhary, Kevin Umaria
  • DOI: 10.5958/2279-0667.2019.00001.4

• Unfolding the conundrum-journey of film distribution from a producer to viewer in India

  • Author: Kanika Chopra, Pratistha Poonam, Sharan Dias, Meagan Martis
  • DOI: 10.5958/2279-0667.2019.00002.6

• Service quality of railway services in Kashmir division

  • Author: Zameer Ahmad
  • DOI: 10.5958/2279-0667.2019.00003.8

• Stock price reaction to mergers and acquisitions announcement

  • Author: N Joji Alex, Roshna Varghese
  • DOI: 10.5958/2279-0667.2019.00004.X

• A review on women entrepreneurs

  • Author: Riya Verma, G. Acharitha, A. Shailaja
  • DOI: 10.5958/2279-0667.2019.00031.2

• Study on social media as a marketing tool

  • Author: N. Nandinee
  • DOI: 10.5958/2279-0667.2019.00032.4

• E-Payment: An overview and barriers to its adoption

  • Author: Sonal, Vishal Kumar
  • DOI: 10.5958/2279-0667.2019.00033.6

• Academic stress among professional students: An empirical study

  • Author: Saira Khatoon
  • DOI: 10.5958/2279-0667.2019.00034.8

• "To analyze the portrayal of defence forces on national television"

  • Author: Soumyabrata Sengupta
  • DOI: 10.5958/2279-0667.2019.00035.X

• Review of literature on effect of mall environment on shoppers’ behaviour

  • Author: K. Venkatesh
  • DOI: 10.5958/2279-0667.2019.00036.1

• CASE STUDY

  Role of technology in informal entrepreneurship: A case study of hairdressing saloons in davangere

  • Author: B.L. Gururaj
  • DOI: 10.5958/2279-0667.2019.00037.3