ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  Working capital management in cement industries in Ariyalur-A comparative study

  • Author: R. Sangeetha, N. Saravanan

• RESEARCH NOTE

  Human resource practices-an evaluation

  • Author: Malvikawalia

• RESEARCH ARTICLE

  Impact of advertisement on brand awareness-a demographic analysis of jewellery advertisements in television channels

  • Author: R. Renjith Kumar, S. Sankaranarayanan

• Study of journalists inter-personnel communication skills in select print-media houses of tri-city and its impact on employee commitment

  • Author: Sheveta Aggarwal Bhatia

• A study to explore the factors predicting employee engagement

  • Author: Rupa Rathee, Vandana Sharma

• Determinants of foreign direct investment in India: An evaluate study

  • Author: C. Parvathi