ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  Job satisfaction among women fish vendors in Kanyakumari District: A Case-Study

  • Author: C. Suresh

• The scenario of healthcare and wellness tourism business: An Indian Perspective

  • Author: Mukesh Kumar

• Financial Literacy in Mumbai: An analysis of college students in Mumbai

  • Author: Vedika Kedia

• Quality of work life and work stress among managerial and Non-Managerial employees in Private Sector Organizations

  • Author: Elizabeth George

• Parental consumption pattern-Children as change Agents

  • Author: Athena Joy, Moli P. Koshy

• Economic analysis of two enterprises with reference to marketing and total quality management (TQM) Implementation: A Study

  • Author: Deepak Hajoary

• Microfinance-A Hope for the poor in the changing Indian Economic Scenario: an Empirical Study of Barpeta District, Assam

  • Author: Parag Shil, Bhabananda Deb Nath

• Consumers’ Purchase Decision on Eco-Friendly products in Coimbatore-Factors Determining

  • Author: Ramesh Babu, R Shankar, E. Nixon Amirtharaj

• A Study of Obstacles Faced By Customer Using Electronic Banking Services

  • Author: Jyotsna Sharma, Jagdeep Singh

• CASE STUDY

  Marketing Mix Strategies: A Case Study of Jammu & Kashmir Cements Ltd

  • Author: Tanzila Ashraf, A.S. Bhalla

• RESEARCH ARTICLE

  An Economic analysis of Production Export and Foreign Exchange Earned in Horticulture Sector in Jammu and Kashmir

  • Author: Mir Zahoor Ahmad, K. Kottaiveeran

• India'S Sub Regional Economic Integration in Asia-An Analysis

  • Author: B.P. Sarath Chandran

• Impact of Training Pedagogy on Engineering Graduates in Information Technology Companies with Special Reference to Erode

  • Author: S. Siv Aramakrishnan, P. Mohanraj

• A Study on Marketing Strategies and Awareness About Organic Products in Coimbatore

  • Author: M. Sumathy, G. Anitha Rathna

• Analysis of Profitability and Liquidity Scenario of Selected Pharmaceutical Companies

  • Author: Neetu Saini, Sanjeev Bansal

• Study on NPAs of Banks in India

  • Author: Shiva Kumara

• A Study on Performance of District Consumer Disputes Redressal Forums in Districts Under Devipatan, Meerut, Mirzapur, Moradabad, Saharanpur and Varanasi Division of State of Uttar Pradesh

  • Author: Heena Sharma

• Volatility Behaviour of Indian Stock Market: A Study with Special Reference to Sectoral Indices of Bse

  • Author: M. Babu, C. Hariharan

• Impact of Foreign Direct Investment on Gross Domestic Product

  • Author: Reena

• E-Commerce and Digital India

  • Author: Reena

• A study of Spending Pattern of The Credit Card Users with Special Reference to Consumer Market

  • Author: M. Rajarajeswari

• CASE STUDY

  An Empirical Analysis of The Growth of Farmers Insured Under Crop Insurance-A Case Study of Odisha

  • Author: Rajendra Mohapatra

• RESEARCH ARTICLE

  Personality Fit Between Mentor and Protégé and Its Impact on Effectiveness of Formal Mentoring of Engineering Students in Erode Zone

  • Author: S. Sivaramakrishnan, P. Mohanraj