Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Investigating the Relationship between Globalization and Government Spending in Selected Middle East Countries using Dynamic Panel Estimation with GMM

  • Author: Nazar Dahmardeh Ghaleno, Esmat Ahmadi Eslamlue

• A Survey of the Role of Negotiation Skill of the Consultants of Insurance Sale on Life Insurance Sale Amount

  • Author: Bagher Kord, Mitra Afaghi, Mahdy Pour

• Assessing the Effects of Outsourcing Services on the Productivity of Employment and Self-sufficiency Programs of the Imam Khomeini Relief Committee, Iran

  • Author: Abdolali Keshtegar, Fazlollah Khammari, Bahram Tayerani Darbandi

• The Impacts of Television Advertising on brand equity: The Mediating Effect of brand identity and personality

  • Author: Mohammad Mehdi Choubineh, Azim Zarei, Zahra Ahmadi

• Empirical Study of the Key Factors affecting Customers’ Satisfaction of electronic payment systems (ATM and POS) in the banks member of network acceleration and rating factors with the AHP model

  • Author: Mohammad Javad Mohagheghnia, Mahsa Qorbani, Meysam Bagheri, Mohsen Azimi

• Investigating the Strategic Position and Representing a Suitable Marketing Strategy using SPACE Matrix in Sepahan Battery Company

  • Author: Abbas Abbasi, Raziyeh Nafari, Abolghasem Ebrahimi

• The Role of Product Quality Perception and Brand Association in the Influence of Corporate Ability Association and Brand Awareness on Brand Price Flexibility, Brand Extensibility and Repurchase Intention of Iranian Customers

  • Author: Kamal Ghalandari

• Identify factors influencing the internationalization of small and medium-sized businesses in Iran

  • Author: Kobra Najafi

• Total quality management and new production development: An empirical study of Iranian Firms

  • Author: Kamaleddin Rahmani, Korosh Emamisaleh

• Formulating the strategy of Cement Sistan Company in sale and export Area

  • Author: Mahboube Rashidi Darini, Seyed Aligholi Rowshan, Habibollah Salarzehi, Mahmoud Reza Tajik

• Identifying and sorting key factors which affect customers satisfaction in vehicle industry by using AHP pair matrix

  • Author: Maryam Badrkhani, Hossein Ahmadi

• Investigating the effect of perceived quality on behavioural intention of visitors of Milad Tower

  • Author: Masoud Lajevardi, Mohamd Reza Zarali, Sina Fakharmanesh

• Market Power Assessment of Iran's Wholesale Electricity Market

  • Author: Ali Nazemi, Vahid Shaghaghi, Mehdi Mashayekhi

• The Analysis between Service Recover and Customer Loyalty

  • Author: Ali Mosammam Motahari, Seyed Javad Iranban, Seyed Masoud Seyedi

• Market Segmentation of Sport Tourism in Iran for Foreign Tourists Regarding Culture and Modeling of Target Market

  • Author: Seyed Reza Mousavi Gilani, Mehdi Kazemi, Hasan Asadi, Gholam Reza Samadzadeh, Ali Reza Atashpanjeh

• An investigation of the impact of service features on customer satisfaction (case study: bank industry of Iran)

  • Author: Vahid Reza Mirabi, Amir Khazaei, Leila Ebrahimi

• Influence of Price towards Customer Satisfaction of BSNL Fixed Broadband Service (DSL)

  • Author: S. Rajeswari, Yarlagadda Srinivasulu, S. Thiyagarajan

• Omni-Channel Retailing: Enriching Buyers‘ Experience

  • Author: Mousumi Sengupta, Nilanjan Sengupta

• A Study of Commercial Tomato Cultivation in the West Kameng District of Arunachal Pradesh - A Marketing Perspective

  • Author: Philip Mody, Tenzing Norbu

• Applying Science of Six Sigma to Art of Sales at Dealer End - A Case Study

  • Author: Siddharth Saravanan