Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Sustainable Agri-business Development and Food Marketing Management - Opportunities & Challenges in India

  • Author: MRK Murthy, PM Naikwadi

• A Study on Impulse Buying Behaviour in Food Retail Chains with reference to KFC and Domino's at Guntur

  • Author: B. Sirisha, M. Kishore Babu, K. Maheedhara Rao

• Analysis of BTL Activities on Customer Satisfaction of Tea

  • Author: Zaibunnisa Siddiqi, Shahzad Nasim, Farrukh Saleem, Syed Ghazanfar Ali

• Scope for the Application of Marketing Model for Matti Brinjal: An eggplant Variety of Udupi District

  • Author: Vikram Baliga, Harish. G. Joshi, Ruchir Anand

• Degree and Direction of Mango Exports from India using Marko Chain Analysis

  • Author: R. Satish Chandra, B. Sowmya Satish, Lalith Achoth

• Study of visual and information dimensions impact of packaging on customer's decision to purchase cosmetic and health care products in Sanandaj City

  • Author: Abdolnaser Shojaei, Asa'd Fathi

• Effects of Salesperson Expertise on Purchase Intention of Customers: The Mediate Effect Customers Trust (Case Study: Buyers Insurance)

  • Author: Rashid Khalilakbar, Behrouz Heidari, Mohammad Jamshidian

• Investigating Effective Factors on Customers’ Trust and Loyalty in Electronic Services of Pasargad Bank

  • Author: Mousa Mohammad Pour, Fariz Taheri Kia

• Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model

  • Author: Kamaleddin Rahmani, Korosh Emamisaleh, Reza Yadegari

• Explanation the impact of Entrepreneurial orientation on Market Orientation in SMEs

  • Author: Faezeh Fendereski, Hossein Didehkhani

• Brand Valuation: A New and Important Concept of Marketing

  • Author: Nabina Saha

• The Effect of Brand Prestige on Brand Preference and Word of Mouth: The Moderator Role of Customer Involvement

  • Author: Nischay K. Upamannyu, S.S Bhakar, Alka Singh Chauhan

• Influence of Media Habits on Buying Behaviour of Urban and Rural Consumers in Uttrakhand

  • Author: Som Aditya Juyal

• To Study about Recruitment and Selection Process in Small Scale Firms in India

  • Author: Pramod Kumar Rawat, Mukesh Kumar Gupta

• Distribution Channel System Functionality: A Look at the Practice of some selected Fast Moving Consumer Goods (FMCG) in South West Ethiopia

  • Author: Geremew Teklu, Tariku Dejene