Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Barriers Experienced by the Private Sector Enterprises When Undertaking CSR Activities

  • Author: Garima Jayaswal, Viplaw Kishore Pandey

• Value Chain Analysis of Maize in Mahabubnagar District of Telangana State, India

  • Author: Morla Raja Krishna Murthy, Sugur Ajay Kumar

• Customer Relationship Management in Departmental Stores of Chennai City

  • Author: C. R. Senthilnathan, K. Maran

• A Study on Selection of B-School From Student's Viewpoint

  • Author: T. Suchitra Rani

• Impact of Technological Innovation on Marketing Mix of Mobile Phone Industry: A Systematic Review

  • Author: Sunny Dawar, Anil K. Kothari

• Determinants of Commercialisation among Kinnow Farmers in Rajasthan State of India

  • Author: Richard Kwasi Bannor, Mada Melkamu

• Pathology tax service outsourcing of vehicle (Case Study of Sistan and Baluchistan province)

  • Author: Ayoob Sarani, Abdulaziz Abtin

• Comparative Analysis of the Relationship between Bank Marketing Mix and Customer Loyalty (Case Study: the Selected Branches of Bank Saderat in Iran and Abroad)

  • Author: Hadi Teimouri, Ali Ahmadzadeh

• Investigating the impacts of Marketing Mix Planning on Financial Performance: with the emphasis on the mediating role of customer satisfaction

  • Author: Gholam Hossein Golarzi, Morteza Maleki Minbash Razgah, Mehri Shahriari

• How Price Related Attributions Influence Product Involvement and Shopping Intentions at Discount stores - Hypermarkets

  • Author: Hossein Vazifehdoust, Mona Sadeghian

• Children and parents perceptions of relative influence in family purchase decision making process in Iran

  • Author: Abdullah Naami, Mohsen Khajuee, Mehdi Nouri