Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Impact of Brand Equity on Purchase Intension of Home Appliances

  • Author: Kamini Khanna
  • DOI: 10.5958/2277-6621.2017.00001.9

• Impact of demographic variables on consumers’ adoption of banking channel in public and private sector bank: A contrast between urban and rural region

  • Author: Deepti Goel
  • DOI: 10.5958/2277-6621.2017.00002.0

• Sales promotion of Toyota brand into car owners in north-west Karnataka Cities

  • Author: Bhargav Revankar, Ramdas H Pai
  • DOI: 10.5958/2277-6621.2017.00003.2

• A study on opportunities and challenges of mining industry in Gujarat

  • Author: Mamta Brahmbhatt, Amit Kumar Sharma
  • DOI: 10.5958/2277-6621.2017.00004.4