Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  Dimensions of Homestay Tourism: A Proposed Sustainable Structural Equation Model

  • Author: Sumit Pradhan
  • DOI: 10.5958/2277-6621.2017.00005.6

• Role of Social Media Channels in Promoting Digital Marketing - An Exploratory Study

  • Author: Rutika Saini
  • DOI: 10.5958/2277-6621.2017.00006.8

• Acceptability of M-wallet System in India

  • Author: Rutika Saini
  • DOI: 10.5958/2277-6621.2017.00007.X

• Changing preference among Indian Consumers on the use of Skin Care Products – Are they moving towards Natural Products?

  • Author: B. Venkataraman
  • DOI: 10.5958/2277-6621.2017.00008.1

• Passengers’ Travel Experience: Determinants, Dynamics, and Management Strategies

  • Author: Rajesh Ittamalla
  • DOI: 10.5958/2277-6621.2017.00009.3

• Product Placement in Bollywood Movies: Is Still an Effective Advertising Tool?

  • Author: Rutika Saini
  • DOI: 10.5958/2277-6621.2017.00010.X