FIIB Business Review

Table of Contents

• Perspectives

  Revisited: Applicability of Market Orientation Models in Sri Lanka

  • Author: D.P. Umesh Gunarathne

• Gold Monetization Scheme: Issues and Challenges

  • Author: Anitha. S. Yadav, Chetan Shetty

• Social Media as an Emerging Management Tool

  • Author: Alok Singh

• Case

  Branding the Unbranded World of Flowers

  • Author: Sheenu Jain, Swati Soni

• BOOK REVIEW

  India Reloaded: Inside India's Resurgent Consumer Market

  • Author: Nitin Kumar Khare

• REVIEW ARTICLE

  www.yourstory.com

  • Author: Rishabh Malik

• RESEARCH ARTICLE

  Enhancing the Sales Pitch of ULIPS: A Study of Perception towards ULIP Investments in India

  • Author: Pratibha Wasan

• An Empirical Analysis of Mar Value Added and Economic Profit with Reference to Listed Public Sector Enterprises of India

  • Author: Bhargav Pandya

• Prediction of Intention of Senior Professionals to Prefer Mobile Banking

  • Author: Bharti Motwani

• Antecedent of Knowledge Sharing Intentions: An Exploratory Study

  • Author: Chhaya Wadhwa, Manupriya Bali

• EDITORIAL

  Editor's Desk