International Journal of Marketing and Management Research

Table of Contents

• Toward integrative model of consumers perceived for brand quality and preferences: A theoretical perspective

  • Author: Aayed Qasem, Rohaizatbaharun

• The impact of price and status consciousness on the tendency to shop at a modern retail store

  • Author: Samta Jain, Namrata Mehta

• Factors influencing brand preferences of passenger cars among existing car owners

  • Author: P. Sathyapriya, R. P. Suganesh

• RESEARCH ARTICLE

  Employee participation in decision making – A research study

  • Author: K. Sundar, P. Ashok Kumar

• E-Banking services and its impact on customer satisfication in India

  • Author: Shobha B. Hangarki

• Growth of telecom sector in India

  • Author: G. Rama Krishna, M. Giridhar Kumar, M. Madhu Lincoln

• Rural passenger awareness of the marketing schemes in APSRTC- An assessment

  • Author: DR. B. Prakash, C. Panduranga Murthy, M. Sathyavathi

• Green business practices: in social wellness (A study of India)

  • Author: D. P. Warne, Pinki Insan

• Problems in implementation of green marketing in India

  • Author: S. H. Ashraf, Dhanraj Sharma

• Impulse purchase behavior: A case of retail customers of Jalandhar and Ludhiana

  • Author: Sukhmani, Kanwal Gurleen

• Underinsurance: A common scenario in life insurance industry

  • Author: Dheeraj Girhotra

• Marketing distribution practices of small business units of Punjab

  • Author: Raj Kumar Gautam

• “Foreign direct investment and economic growth in india: The emerging scenario”

  • Author: Neelam Dhanda, Neelam Rani

• RESEARCH ARTICLE

  Analysis of impact of information and communication technology on performance of small and medium -sized enterprises – An exploratory study

  • Author: Vahid Rangriz, M. G. Basavaraja

• A research papers on “comparative study of investors preference and their satisfaction between mutual funds and direct investment in equity market”

  • Author: Vidushi Handa, Hashima Kakkar, Navneet Grover

• Consumer shopping behaviour in retail stores - A case of Salem district

  • Author: M. Vasan