International Journal of Marketing and Management Research

Table of Contents

• Competitiveness of Indian textile industry under WTO regime

  • Author: K. K. Sharma

• An empirical study on customer experience management towards selected private hospitals in Erode District, Tamilnadu

  • Author: M. Vidya, S. Savitha, K. Kumaravel

• RESEARCH ARTICLE

  Indian aviation industry – A swot analysis

  • Author: K. Krishnakumar, P. Baby

• Viewers preference of daily soaps

  • Author: Deepa Donde, Lalitha Pradeep

• Factors Affecting e-marketing implementation in medium and large financial service enterprises in Ethiopia

  • Author: Temesgen Belayneh Zerihun, V. Shekhar

• A study on intention of consumer shopping behavior towards retail stores in Chennai District

  • Author: D. Mahesh, B. Balamurugan

• A study on customer perceived service quality and their behavioral intentions on banks with special reference to Virudhunagar Taluk

  • Author: P.C.S. Rajaram, K. Sankar Ganesh

• Factors influencing customers preference of shopping Malls and multi-brand retail stores

  • Author: Naveen Arora

• Impact of demographic and organisational factors on job satisfaction (A study with reference to employees of Life Insurance Corporation of India (LIC), Vellore Division, India)

  • Author: R. Jagannathan, K. Sundar

• The impact of TV commercial on children in Urban Haryana

  • Author: Sarika Ahlluwalia, Monika

• Role of 4 e's in green marketing mix

  • Author: S. Piradeep, C. Vinod Kumar

• A study on real estate buyers attitude towards selecting a land

  • Author: S. Saravanakumar, S. Gunasekar, U. Punitha, S. Sankar

• A study to evolve an effective marketing plan to enhance wellness tourism in Kerala

  • Author: U Ramesh, Kurian Joseph

• Application of data mining for customer relationship management

  • Author: Mehdi Rouholamini

• Change in consumption pattern in rural markets: An empirical study of Sambalpur district of Western Orissa

  • Author: Umakanta Tripathy, Pragnya Laxmi Padhi

• Carbon taxes: An inquiry into their impacts on competitiveness and distribution of income

  • Author: Pranam Dhar