International Journal of Marketing and Management Research

Table of Contents

• Consumer attitude towards celebrity characteristics on silk saree advertisement in television media at Rajapalayam town

  • Author: N. Muthukumar, M. Jeyakumaran

• Insights into cosumption habits of young profrssionals in Mumbai

  • Author: Shravan Bishwanath Rungta

• A study on job demand stressors and coping strategies among police constables

  • Author: M. Shunmuga Sundaram, M. Jaya Kumaran

• Influence of cross culture on consumer impulsive buying behavior special reference to Navi-Mumbai and Kolhapur

  • Author: Gagandeep Nagra, Pradip Manjrekar, R Gopal

• Retail marketing in India – Its challenges and growth

  • Author: P. Suresh, M. Akbar Mohideen

• Empirical study on fdi in retail

  • Author: Esha Jain