International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Consumer's evaluation of supplementary services in the pre-purchase of credit card services (with special reference to Mumbai)

  • Author: Gagandeep Nagra, R Gopal

• Manager Role – Employee alienation at work place

  • Author: A.V.N. Lakshmi

• CASE STUDY

  Identifying factors affecting bank customer loyalty (Case study: a set of Melli bank branches in East Azerbaijan Province)

  • Author: Somayeh Aziz Pour, Mehraban Hadi Peikani

• RESEARCH ARTICLE

  Surveying the relationship of between organization structure dimensions and entrepreneurship in social security province organization of Ardebil

  • Author: Azim Aslani, Hossein Alipur, Arezu Panahi

• The knowledge management: Expanding organizational intelligence

  • Author: Neetu Sharma

• Impact of folk media communication in marketing in rural spectrum

  • Author: Vidhu Gaur

• Tea supply chain; Its impact on garden development: A study on selected tea gardens of Assam, India

  • Author: Kakali Hazarika

• Role of advertising on consumer buying behavior-A non parametric test

  • Author: Sangeeta Mohanty

• A study of consumer buying behavior for bath soaps in Pune city

  • Author: K.M. Nalawade, Ajit Nale

• Portrayal of women in Indian advertising: A perspective

  • Author: Sumanta Dutta

• CASE STUDY

  Impact of cultural factors on brand loyalty of rural buyers towards bath soap (A case study of Bhiwani district in Haryana)

  • Author: Parveen Vashisth

• RESEARCH ARTICLE

  A study of consumer preferences for buying passenger cars

  • Author: Poornima Tapas, Rita Dangre

• Package design attributes and consumer expectation of healthines: A review

  • Author: Ajay Suneja, Jiwan Jyoti

• Customer perception on service quality of select organised retail store in Cochin city

  • Author: Girish K. Nair, Harish K Nair