International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Food advertising and health issues: a perceptual analysis of Y generation

  • Author: Neetu Andotra, Charandeep Handa Sudan

• E-tailing of grocery - an assessment of attributes of a web store: (With special reference to households doing online grocery shopping in Bangalore city)

  • Author: U Bhojanna, Geeta Raturi, Sneha Mankikar

• Customer preference towards Hyundai small cars in Hyderabad

  • Author: Sohrab Karami, Hengamehsadat Naghibi

• Financial inclusion in India – a forward path

  • Author: Shilpa Varma, Arushi Varma

• Customer relationship management: An Indian perspective

  • Author: Shilpa Goel

• Destination marketing-opportunities and challenges

  • Author: Anju Gupta

• ‘Market research’: Way to India's inclusive growth and sustainable success of SMEs

  • Author: Rekha Goel

• The impact of point of purchase display on consumer decision making

  • Author: Harbhajan Bansal, Punkaj Kumar