International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Towards growth and profitability through relationship marketing: the case of the tyre manufacturing industry in Zimbabwe

  • Author: Ishumael Gotore, Marcus Mutanga, Miriam Mugwati

• Determinants of Profitability - An empirical investigation using Indian Cement Industry

  • Author: P. Vaijayanthimala, A. Vijayakumar

• FDI in retail sector in India: A bird eye view

  • Author: K.V. Sasidhar, Santosh Singh Bais

• Assessment of influence of deposit withdrawals and inflation rate as components of liquidity level on performance of commercial banks in Kisumu county

  • Author: Sanda David Wasonga, Michael Nyagol, Charles Rambo

• Life cycle costing of engineering projects in Nigeria

  • Author: C.N. Ezugwu

• A study of self-sufficiency in students with mental retardation in regard to the education of life skills textbooks

  • Author: Sedigheh Rezaei, Farnaz. Keshavarzi Arshadi, Mojgan. Sepahmansour

• Empirical analysis of retail search behaviour of two-wheeler users- an overview of Ganjam district

  • Author: Priyadarsini Padhi, Anshuman Padhy

• Attentiveness Of Baba Nyonya culture among younger generations in Malaysia

  • Author: Asliza Mohd Yusof, Mohamad Idham Md Razak, Faizah Mashahadi

• Consumer perception towards viral marketing

  • Author: R. Shanthi, V. Jeeva

• RESEARCH NOTE

  Infrastructure development in India with special reference to road

  • Author: N. Gomathi

• RESEARCH ARTICLE

  Venezuela: what comes after Hugo Chavez? an economic analysis

  • Author: Pete Mavrokordatos, Stan Stascinsky

• Factors affecting organizational mindfulness in green practice implementation: an empirical study

  • Author: Yi-Hui Ho, Chieh-Yu Lin

• Progress of mico-finance in western Maharashtra

  • Author: Jagannath K. Khemnar, B.N. Kamble

• CASE STUDY

  Coping with poverty and insecurity: a case study of the Kheria Sabar of Puruliya, West Bengal

  • Author: Susmita Gupta

• RESEARCH ARTICLE

  Marketing of maize among farming households in agricultural development programme zone C, Kwara State

  • Author: O. A. Adeniyi, S. A. Amao

• A study on consumer perception towards online shopping

  • Author: Pratiksinh Vaghela

• Techniques of deceptive advertisements and laws and agencies for advertisement regulation in India

  • Author: Riddhish Joshi