International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Challenges faced by small and medium enterprises in accessing public contracts in Bondo, Kenya

  • Author: Abuya Joshua Olang'o, Ondiek Gerald

• A review study on customer relationship management in LIC

  • Author: M. Nandhini, R. Mohanraj

• Engineering a framework for enhancing customer experience for the Indian DTH industry

  • Author: Sujata Joshi, Sanjay Bhatia, Arnab Majumdar, Archit Malhotra

• Consumer online shopping attitudes and behavior: an assessment towards product category

  • Author: Gagandeep K Nagra, R. Gopal

• Service quality dimensions of online life insurance services

  • Author: K V Vinoshpeter, S. Sankaranarayanan

• Visual merchandising in retailing: Influencing consumer buying behavior towards apparels with special reference to Pune city in India

  • Author: Prashant Vilas Chaudhary, Rahul Arjun Jadhav

• Concept of green marketing in India

  • Author: Vivek Raj bahadur Singh

• Rural India: Innovative marketing strategies

  • Author: Bhuvan Lamba, Saloni Raheja

• GRDI top ten global retailers vs Indian market - A comparision of retail parameters

  • Author: Ramesh Babu Kakumanu

• References that people do not neglect – A study of word-of-mouth in Indian healthcare industry

  • Author: Jamid Ul Islam, Rahela Farooqi