International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Non-financial incentives as motivational strategies for employees and organizational performance in the Nigerian banking industry

  • Author: Olusegun Akinola Elijah, Olorunfemi Yasiru Alimi, Olajide Johnson Alese

• A comparative analysis of marketing of organic and inorganic cotton in Tamil Nadu

  • Author: J.S. Amarnath

• A study on impact of social networking websites used among the college students in Coimbatore

  • Author: U. Vani, P. Janani, K. Lavanya

• E-Retail: a new age platform for traditional retailers and resellers

  • Author: Basavaraj S Kudachimath, Nikhil S Ragashetti

• From a plan to generating revenue: how is social media strategy used to generate business in the retail industry in India?

  • Author: P.V. Priyanka, Padma Srinivasan

• A study on influence of branding on customer preference of BSNL, Tiruchirapalli district

  • Author: K. Mahalakshmi

• Impact of Oil Price Movement on the Nigerian Stock Market

  • Author: Ifeanyi C. Onodugo, Benjamin A. Amujiri

• Underlying drivers of corporate branding adoption

  • Author: Patrick K. Gitonga, Kuria J. Thuo

• Determinants of Supply of Locally Processed Poultry Meat in Greater Accra Region of Ghana

  • Author: Richard Takyi-Mensah, Ernest G. Asante, Simon Cudjoe Fialor, Richard Kwasi Bannor

• Estimates of capital formation present status & issues

  • Author: Avaneendra Mishra, Anju Pandey

• “Emergence of Private Labels in India”

  • Author: Vivek Bajpai