International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Competency mapping

  • Author: Priyanka Agrwal

• CASE STUDY

  Recent facets of consumer brand loyalty of biscuits in rural markets of Tirupur district – a case study

  • Author: V. Thiyagaraj

• RESEARCH ARTICLE

  The Role of Video as an AV Aid Incorporated through Web-Based Technology for Teaching English as a Foreign Language

  • Author: Sharmeen Bashir, Jawaid Ahmed Siddiqui, Memoona Saeed Lodhi

• Service quality and customer satisfaction of Indian Overseas Bank with special reference to tiruchirappalli town

  • Author: M. Marimuthu, M. Radhakrishnan

• Working capital management of Torrent Pharmaceuticals Ltd

  • Author: Jinesh Shah

• The performance of Indian IT exports

  • Author: G.V. Vijayasri

• Need new product ideas? they're closer than you think!

  • Author: Michael L. Omansky

• Macroeconomic uncertainty and growth: empirical evidence from Sudan economy (1956–2006)

  • Author: Khalafalla Ahmed Mohamed Arabi

• A study on customers’ preference and satisfaction towards various shops in fun republic mall, Coimbatore city

  • Author: M. Akila, V. Madhumathi

• CASE STUDY

  Work – life balance: a paradigm of human resource management in banking sector - a case study of Allahabad Bank

  • Author: Anshuja Tiwari, Puneet Sodhi Duggal