International Journal of Research in Finance and Marketing

Table of Contents

• Role of marketing strategies in the context of MSME sector

  • Author: J. Venkatesh, R. Lavanya Kumari

• Importance of employee retention

  • Author: S. Tephillah Vasantham, C. Swarnalatha

• Publicity as a Tool of Promotion Mix

  • Author: Mahesh U. Daru

• Attitude towards green advertisement and consumers purchasing behaviour: a linkage

  • Author: G. Sakthivel, R. Maheswari

• Customer satisfaction in Urban Cooperative Banks

  • Author: Balwinder Singh, Ruchika Soni

• RESEARCH ARTICLE

  Financial performance of MCAB Ltd. & MRB: A comparative analysis

  • Author: Vanlalmuana, Hariom Gupta

• An empirical study on kiranawallahs perspective towards fast moving consumer goods (FMCG)

  • Author: T Varalakshmi

• Change In the Working Capital Requirements: In the Textile Industry

  • Author: Ramanjot Kaur, Kusum Gupta

• Impact of SHG on socio-economic conditions of women: Study pertains to Vidisha District of M.P

  • Author: Satyveer Singh Meena, Mohit Sharma, Dushyant Kumar

• A study on working capital management in Hatsun Agro Product, Chennai

  • Author: M. Prakash, M. Ranganaya

• Customers Perspective on Service Quality Dimensions between Public and Private Banks in Thanjavur District-A Comparative Study

  • Author: C. Suresh

• Consumer Satisfaction towards MPVL in Karnataka

  • Author: Seetha Naik

• RESEARCH ARTICLE

  A Critical Analysis of financial performance evaluation of An Indian Automobile Companies

  • Author: Manoj N V Kumara, N Abhilasha

• Financial Instruments: A study on corporate bonds issues and Challenges in India

  • Author: Anthony Rodrigues

• Assessment of service quality in Insurance Industry in Sultanate of Oman

  • Author: Neelufer Aslam, Qudsia Nazneen, Soofi Asra Mubeen

• Nsel Scam: What Went Wrong

  • Author: Sonam Kumari Gupta