South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Growth of Indian rural market: With reference to fmcg sector

  • Author: G Venukumar

• CASE STUDY

  An investigation on the role of knowledge management and intellectual capital on competitive advantage acquisition (case study: an iranian company)

  • Author: Mansoureh Aligho Li, Ghasem Ali Bazaei, Saeedaskari Masouleh, Nimasaeedi

• RESEARCH ARTICLE

  Quality of work life effectiveness with special reference to employees of Ashok Leyland, Chennai

  • Author: A. Palani, Irshad Ahmed

• A feasibility empirical study on business opportunities for accessories, value added products and customization for Mahindra and Mahindra (Automotive Sector), Mumbai

  • Author: Simeon S. Simon

• A strategic approach to rural marketing in Indian scenario

  • Author: Sarita Bahl

• Knowledge management: opportunity to industry

  • Author: Minakshi Dattatray Bhosale, K.M. Nalawade

• Impact of the internet and electronic information technology on growth and development

  • Author: Mahmoud Taajobi, Mohammad Jafari

• Customer relationship management in India: An empirical analysis on implementation of selected industries

  • Author: M.V.S. Srinivasa Rao

• Change management in steel industry: Issues & challenges

  • Author: D N Chandan

• A study on customer perception towards products and services of mobile network

  • Author: N. Santhi

• Trends in working capital management and its impact on SME with reference to manufacturing firms

  • Author: A. Palani, A. Peer Mohideen

• A customer survey & perception towards bancassurance (with reference to life insurance industry)

  • Author: Anshuja Tiwari, Babita Yadav

• Regulating and reforming the pharma curriculum in India

  • Author: Ojha Rajashri, Puthli Shivanand, Deshmukh Onkar

• Customers perception regarding purchase behavior towards malls: A study of Noida and Ghaziabad

  • Author: Arpita Srivastava, Mittu Matta

• A study on small businessmen attitude towards using micro finance products

  • Author: P. Anbuoli

• Effect of inflation on Indian market

  • Author: Bhuvnender Chaudhary, Nikhil Monga, Amit Sarkar