South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Analysis on the effect of CSR (corporate social responsibility) of tax on the corporate performance improvement

  • Author: Ayu Fury Puspita, M. Khoirurusydi

• An analysis of cash and receivables management with reference to green park hotels, Chennai

  • Author: A. Palani, P. Raja

• BPO and call center industies retention strategy to reduce employee turn over

  • Author: G. Sri Devi, N. Panchanatham

• A review of information and its need in agriculture markets

  • Author: Mukund Chandra Mehta, Ashutosh Mishra

• CASE STUDY

  Role of financial derivatives and its impact on Indian capital market: A case study of national stock exchange (NSE) Since 2000

  • Author: Sumbul Kabir, Sana Ikram

• RESEARCH ARTICLE

  Customer satisfaction towards tata motors – A study on passenger cars in Warangal district of Andhrapradesh

  • Author: Veldandi Ramchander Rao, R. Veerin Kumar

• Origin and evolution of pilgrimage tourism management

  • Author: S. Vijayanand

• Social media: Changing branding strategies

  • Author: Puneet Kumar

• E-commerce in developing countries with reference to service sectors

  • Author: Usha V Bhandare, Darshana D. Kadwadkar

• Indian families- use of ict and its impact on major family decisions

  • Author: Swaminathan Radhakrishnan, KS Chandrasekar

• Role of emotional intelligence in work/life balance of women employees

  • Author: V Ramanithilagam, C.S. Ramanigopal

• Retailing in rural india: An overview of markets and opportunities

  • Author: Rajesh Kesari, Abhishek Kumar Srivastava

• Job stress in private banks: a study with respect to causes and consequences

  • Author: Kanagaluru Sai Kumar

• ERP systems implementation & ICT

  • Author: Vahid Rangriz