South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Brand development as a component of higher education value chain

  • Author: Mahsa Dorri, Mohammad H. Yarmohammadian, Mohammad Ali Nadi

• Leadership styles, followership styles and situational demands: Processes and outcomes in three-dimensional match and mismatch circumstances in business organisations in Papua New Guinea

  • Author: Pulapa Subba Rao

• The determinants of quality of housing in Pakistan

  • Author: Sabahat Subhan, Eatzaz Ahmad

• Impact of financial inclusion on the banking habits of rural customers in Tamilnadu: An empirical study

  • Author: Y. Lokeswara Choudary

• Marketing strategies for rural market

  • Author: Anurag. B. Singh, Priyanka Tandon

• E-commerce trends in the current scenario

  • Author: K.N. Marimuthu

• Customer’s perception on their relationship with supermarkets visited

  • Author: TR. Kalai Lakshmi, SS Rau

• Global meltdown: Lessons and marketing strategies for India

  • Author: Rakesh Chandra, Govind Narayan

• “What prevents us from becoming an entrepreneur?”(part II)

  • Author: Neeraj Kumari, I.K. Kilam

• Ilmenite minerals in India: An economic analysis

  • Author: V. Duraisingh, S. Manickam

• CASE STUDY

  Social inclusion through micro insurance and micro finance: a case study of rural India

  • Author: Dr. Saurabh

• RESEARCH ARTICLE

  Succession planning – a formal approach of a career development activity

  • Author: Satyawan Baroda, Chhavi Sharma, Neeraj Sharma

• A study on consumer perception towards branded men’s garments in hosur, Krishnagiri district, Tamilnadu

  • Author: S. Syed Ahamed, A. Ravi

• A study on the quality of work life among the medical representatives in Madurai city

  • Author: M. Vignesh

• Internationalization of small and medium enterprises in India: Opportunities and challenges

  • Author: Vimal Deep Saxena

• An analysis of the marketing mix and consumers’ attitudes towards water purifier brands – a study of select brands in India

  • Author: Nazia Sultana, Santhoshi. V.

• Rural marketing -a study of its swot analysis

  • Author: Mukund Chandra Mehta, Prachi Prasad

• RESEARCH NOTE

  Risk management in life insurance companies across the globe

  • Author: Swadesh Kumar Dash, T. K. Pany