South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Compliance of service tax provisions by advertising agencies

  • Author: V. Balachandran, K. Hema Malini

• An empirical study on implementing six sigma in management education

  • Author: Subramania Bala Jeshurun, S. Aravinth

• Organizational excellence – A constructive role of creative leadership

  • Author: K. Gunasundari

• A study on preference of natural personal and home care products by consumers for green marketing opputunity in trichy market

  • Author: C. Senthil Nathan, K. Malar Mathi

• Control environment and efficiency of the organizations in Jaffna district

  • Author: M. Piriya

• Online advertising in India -The legal aspect

  • Author: Sandeep Bansal, Rama Bansal

• The impact of service reliability on customer swicthing in telecommunication industry Jaffna district, Srilanka

  • Author: V. Kumaradeepan, S. Rajumesh

• Financial planning

  • Author: Malti Chijwani

• KPO a step ahead of BPO: A study on factors fuelling growth of KPO and its future

  • Author: K. V. Giridhar

• A study on distribution channels in cement industry

  • Author: A. Geetha