South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Role of semiotics in branding

  • Author: Geetika Joshi

• Do demographic variables influence organizational culture

  • Author: A. Elangovan, J Mala Jayashree

• Relationship marketing as a base of customer satisfaction in long-run: The case in high involvement services in Sri Lanka

  • Author: B.S. Galdolage

• Linking marketing activities to shareholder value

  • Author: Pooja V. Mehta

• Online travel agencies: Selling through opaque fares

  • Author: Syed Tabrez Hassan

• Rebranding strategy of Indian companies

  • Author: Mubasheruddin Ahmed

• A study on internal and external factors influencing consumer buying behavior with respect to retailing in India

  • Author: Nithu Sexena, Shilpa Naveen

• Quality assurance in open and distance learning

  • Author: Supreet Kaur, Mamta Juneja

• Marketed surplus and market arrivals of rapeseed - Mustard in Jhansi division of Uttar Pradesh

  • Author: Ram Kumar Jha, Anshul Kumar Jain

• Determinants of customer churn behavior on telecom mobile

  • Author: P. S. Rajeswari, Ravilochanan