South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Scenario of FDI IN India

  • Author: Gunjan Malhotra

• Variable returns to scale dea results in production

  • Author: G. Dileep Kumar, M. Venkataramanaiah, S. Suresh

• A Conceptual Framework of Service Dominant (S-D) Logic: Review of literature

  • Author: Shanu Jain

• Social commerce and new development in E-Commerce Technologies

  • Author: Pooja Kansal

• Brand dictum or factum a critical focus to luxury goods

  • Author: Anudeep Arora, Anuj Trehan

• A study of factorsw influencing adoption behaviour of consumers towrds E-commerce and M-Commerce in India

  • Author: Anushree Poddar, Shruti Luthra