TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Attitude as determinant of mobile advertising reception, and the moderating effect of control facilities

  • Author: S Shivany

• RESEARCH NOTE

  A study on brand influence on purchase of packaged drinking water

  • Author: B. Chitra, K. M. Chinnadorai

• RESEARCH ARTICLE

  Do retail stores’ attributes influence customer satisfaction in India?

  • Author: Sushil Kumar, Niraj Mishra

• Indian rural market-Opportunities and challenges

  • Author: K. Phanindra Kumar, S. Swamy

• Scope of fuzzy logic in production and operations management: A recent review

  • Author: Tuhin Mukherjee, Biswajit Chakraborty

• Coterie-A small group with capability of influencing top management decisions: An empirical study

  • Author: B. Chandra Mohan Patnaik, Ipseeta Satpathy