TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  A study of small car consumer preference in Pune city

  • Author: Beena John, S. Pragadeeswaran

• A study on work life balance of employees, with reference TVS & Sons P (Ltd), Madurai

  • Author: Subramania Bala Jeshurun, P. Mani Megalai

• The role of employee empowerment in overall marketing success of retail firms

  • Author: B. V. Sangvikar, Shaju George

• CASE STUDY

  Case study in management: Creating & sustaining business

  • Author: Syed Ahtisham Raza Naqvi

• RESEARCH ARTICLE

  Soaring gold prices-A cause of concern

  • Author: P. Sreelakshmi

• Consumer's preference and consumer buyng behaviour of foot ware industry in Vavuniya district, Sri Lanka

  • Author: K Pushpavathani, V Kumaradeepan

• RESEARCH NOTE

  A study on rural consumer behaviour towards consumer durable goods in India

  • Author: N. Ratna Kishor

• RESEARCH ARTICLE

  Impact of foreign capital inflows on Indian stock market

  • Author: Santosh Chauhan