TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Total quality management is a journey, not a destination

  • Author: Rahul Kumar, Esha Mehta

• A study on consumer purchase behaviour towards fashion products

  • Author: V. Narmathadevi, S. Kalaiselvi

• A study on service quality analysis in healthcare sector in India

  • Author: N. Ratna Kishor, M. Elaya Raja

• Leadership effectiveness as perceived by workers in RR-Inn

  • Author: B. Lenin Selvanayagam

• Financial transactions tax

  • Author: Esha , Rahul Kumar