TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  National textile export capacity and effectiveness of the international market trends

  • Author: Muminova Nargiza Makhsudjonovna

• A study on the effect of celebrity attributes on the brand image and brand purchase decisions

  • Author: Devi Premnath

• Decision making based on management information system and decision support system

  • Author: Sukru Ada, Mohsen Ghaffarzadeh

• Persuasive marketing techniques used by companies to attract children

  • Author: Aprajit Chhabra, Bibek Singha

• Features of innovative water management in the modernization of economy

  • Author: Umarov Suhrob Rustamovich

• Customer satisfaction led growth in banking sector

  • Author: Mohan S. Rode

• Customer satisfaction on service qualities provided in different airports in India-A literature review

  • Author: Ipseeta Satpathy, B.C.M. Patnaik, Sharad Kumar

• A study on factors influencing respondents satisfaction on agency services of life insurance corporation of India

  • Author: S. Rani Lakshmi

• Impact of demonetization on E-Commerce: critical analysis

  • Author: Deepti Sharma, Prashant Chauhan, Shruti Mishra

• A study of factors influencing online shopping intentions of consumers

  • Author: Kulbhushan Meghe, s Yogita Jham

• Shopping from organized or unorganized retail shop: does it really matter?

  • Author: U Mohammed Naveed, Ritika Sinha

• Digital India & intellectual property rights (IPRS) in India and their trends

  • Author: Y. Shafee

• A study on customer satisfaction with respect to the selected branches of private banks in Nagpur city

  • Author: Yogita Nitin Khobragade

• Initial public offerings in India: An analysis

  • Author: C Vijaya Chandra Kumar, S Sreenivasa Murthy

• Comparative study on consumers expectation towards aavin milk and private milk

  • Author: R. Abirami, S.V. Akilandeeswari

• Affect of organizational culture on employees job satisfaction in banking sector

  • Author: Ramandeep Kaur, Sandhya Mehta

• The efficacy of high performance work practices (hpwps) in building organizations: a strategic human resource management issue

  • Author: Rajkumar Guntuku, Shravan Boini

• Public recognition towards social responsibility campaigns

  • Author: Priya Ahuja, Minakshi Thaman

• Branding with social media: investigating linkages between social media content, brand awareness, brand image, brand attitude and purchase intention

  • Author: Gursimranjit Singh, Maninder Singh

• The impact of a social media marketing on customer based brand equity-a special reference to travel & tourism industry in sri lanka

  • Author: Dhanushanthini Ajanthan

• A study on antecedents leading to impulse buying in an evolving cashless indian economy

  • Author: Ritu Narang, Radhika Sharma, Sonal Tiwari

• Impact of personality of management teacher on job involvement. (an empirical research on management teachers in Punjab)

  • Author: Nidhi Singla, Sandhya Mehta

• A study on consumer's preference for days of the week for special occasion purchases

  • Author: Varadarajan Rangarjan, M. S Arunachalam

• Women need empowerment for social change

  • Author: Jitendra Sahoo

• Consumers perception towards white durable goods: a review model & conceptual framework

  • Author: R Aarthi Alamelu, K. Maran

• Indian pharma sector: surviving the slowdown & regaining the m&a MOMENTUM

  • Author: Ritika Sinha, S Pallavi

• Growth and competitiveness of telecom sector in India: an overview

  • Author: Mrutyunjay Panda

• Employee engagement-a mechanism for work rendezvous

  • Author: Pratima Sanadhya, Sheenam Gogia

• Impact of service quality on premium customer's satisfaction in HDFC Bank-an empirical study

  • Author: Saloome Showkat, Mubashir Majid Baba

• Role of tfci in the development of tourism industry in India

  • Author: P. K. Srivastava