TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Mudra: Need and performance analysis

  • Author: K.K. Akhila Ibrahim

• Social media as a tool for brand building in the automobile industry

  • Author: K. R. Sree Lakshmi, C. Sengottuvelu

• Liquidity and profitability of telecom sector in India

  • Author: G. Sravanthi

• Social media marketing: A tool for building customer equity

  • Author: Syed Zeeshan Zahoor, Ishtiaq Hussain Qureshi, A. M. Shah

• Future prospective of e-businessin India (a study of punjab and haryana states of india)

  • Author: Rahul Kumar, Kewal Krishan Chawla

• CASE STUDY

  Importance of information literacy in agricultural productivity: A case study of farmers of Jorhat district of Assam

  • Author: Hemanta Kumar Gohain

• RESEARCH ARTICLE

  HR practices in banking sector-A literature review

  • Author: Esha , Bimal Anjum

• Sustainable management of ecotourism in Kerala

  • Author: A Suneera, M.A. Joseph

• The determinants of alienation at work: A review

  • Author: Sucheta Boora, Dalbir Singh