ZENITH International Journal of Business Economics & Management Research

Table of Contents

• RESEARCH ARTICLE

  Sub-Themes: Agriculture and rural development market mechanism for lac agricultural product

  • Author: Jyoti Prakash Mandal

• Seasonal migration of agricultural labourers, Marginal and small farmers from marathwada region to western region of maharashtra state#

  • Author: Nishikant C. Warbhuwan

• A study of consumer's perception towards fmcg advertisement

  • Author: Aparna Khare, B.K. Tripathi

• Consumer preference for store attributes: A study of organised retail formats

  • Author: Bano Ruqaiya, Ahmed Salma

• Women empowerment though Self-Help groups: Problems and prospects with reference to Lakhimpur District of Assam

  • Author: Gunindra Nath Sarmah

• A study on the impact of merger of associate banks with State Bank of India on its finacial performance

  • Author: Ratna Sinha, V. Venkateswar Rao

• Measuring Customer-Based brand equity: A verification approach in the silk cloth industry in India

  • Author: V. Sunitha