Asian Journal of Multidimensional Research (AJMR)

Table of Contents

• RESEARCH ARTICLE

  Impact of promotion on Swatch Bharat Campaign

  • Author: Pallavi , Arun Kaushal, Rajiv Sikroria

• A study of consumer buying behaviour towards the branded apparels in Ludhiana city

  • Author: Taranpreet Kaur Chawla, Manish Walia, Abhinav Sharma

• A study on the outing patterns & food habits of people of Ludhiana city

  • Author: Sunakshi Kochar, Surbhi , Divdeep Singh, Raman Khurana, Akhil Sharma

• Buying behaviour of youth of Ludhiana city towards branded shoes

  • Author: Karmjit Kaur, Reman Arora, Shivam Aggarwal

• Impact of advertisement on consumer buying behaviour with reference to Fast Moving Consumer Goods (FMCG)

  • Author: Pallavi Sharma, Priyanka Bhardwaj, Pushkar Jain, Rohit Jain

• Consumer behavior towards end of season sales in Ludhiana city

  • Author: Karun Kant Uppal, Bhavika Jain, Radhika Devi