Asian Journal of Research in Marketing

Table of Contents

• RESEARCH ARTICLE

  A Diagnosis Study of Iranian Handicrafts Export Promotion Strategy

  • Author: Abolghasem Ebrahimi, Mehdi Kiaei

• Analysis of the impact of service quality on customer satisfaction and loyalty (case study: MCI's Customers)

  • Author: Hamed Dehghanan, Saeideh Padvaz

• A Survey Electronic Advertisement on Consumer Behavior Based on CAB Model (A Study on Mahan Institution)

  • Author: Amin Reza Kamalian, Abas Reyhani Yami, Mohamad Ali Davoodi Sani

• The Effect of Country Image of Turkey on Image of Turkish Airline Services and Purchase Intention (Case study: Tabriz city)

  • Author: Bahram Ranjbarian, Saeed Fathi, Hamed Abbaszadeh Avilagh

• Examining the impact of perceived value on user satisfaction and commitment to brand with the role of lifestyle and life satisfaction as moderators in Facebook

  • Author: Kamran Zahedfar, Sahar Nasseri, Sayed Hesam Kashani

• Identifying Students’ Needs and Expectations from the Banking System by Integrating Kano's Model and Fuzzy QFD (A Case Study: Keshavarzi Bank of Iran)

  • Author: Ali Mohammadi, Moslem Alimohammad Lo, Hajar Shafiee

• What Are Effective Factors that Drive Customers to Spread Electronic Word of Mouth in Online Spaces? (A Survey in Electronic Appliances Market of Iran)

  • Author: Ali Mansouri Kermanshahi, Hamidreza Asgari Dehabadi

• A Model to Enhance Marketing capabilities via organizational intangible capital

  • Author: Mohamad Hasan Hemati, Milad Homayooni Zade, Kiarash Fartash

• Explaining the effect of store image on purchase intention of consumer through intermediation of perceived risk, perceived quality and perceived value

  • Author: Hamed Agheshlouei, Habib Farajpoor, Somayeh Zangian

• The Effect of Customer-Based Brand Equity on Brand Attitude-A Case Study of Mellat Bank of Iran

  • Author: Majid Nasiri Touli, Armin Khaleghi Forghani

• Identifying and rating of marketing mix components for raisin export

  • Author: Mostafa Ghazizadeh, Saeid Khodamoradi, Yahya Badrhesari

• Evaluating the Influence of System Quality, Information and Services on Perceived Shopping Value

  • Author: Hossien Vazifeh Dust, Saeed Jalalian, Amin Mojoodi

• Investigating brand equity formation for employees: evidence from Iran's banking industry

  • Author: Mansoor Balaghi

• An investigate of relationship between Role relaxed consumption and social factors

  • Author: Hossein Vazifehdoost, Ali Afshari, Hooshang Goodarzi

• Exploring the impact of service characteristics on job satisfaction and customer satisfaction in the banking industry

  • Author: Ali Omidi, Mohammad Haghighi

• Investigate the Relationship between Centralization and Organizational Citizenship Behavior on Deviant Work Behavior

  • Author: Mohammadreza Fallah, Mohammad Hosein Rajnbar, Mehdi Heidarzadeh, Mina Tabashi, Mojtaba Pourebrahim

• Social Networking Sites (SNS): A New Tool of Advertisement

  • Author: Bhuvan Lamba

• Chinese Consumer Behavior of the Service Oriented New Luxury Based on Purchase Motivation

  • Author: Gao Can, Yang Yongsheng, Zhou Meichen, Liu Liyang