ITIHAS The Journal of Indian Management

Table of Contents

• RESEARCH ARTICLE

  Political Marketing: Bringing Politics and Marketing Together

  • Author: Amit Kumar, Somesh Dhamija

• CASE STUDY

  Customer Retention from Collection Orientation to Customer Orientation Strategy-A Case Study of Telecom Player in India

  • Author: Pooja Jain, Yukti Ahuja

• RESEARCH ARTICLE

  A Study On Customer Relationship Management and Its Impact On Customer Satisfaction

  • Author: T. Gopi, Pentela Rajeswari

• A Study on Growth and Distribution of Urdu Periodicals in India

  • Author: Mohd Mustafa Ali, K. Stevenson

• Operational Efficiency of Electrical Engineering Services with Focus on Energy Conservation at A Medical College Hospital

  • Author: Rama Mohan Desu, G.S.C.N.V. Prasad, Sreeram Sateesh, S Satishkumar, Y. Suresh

• Yellow Metal Goes Monetized-Dynamics and Challenges

  • Author: Priyanka Murria

• A Study on Perception and Motivation of Women Entreprenuers in Telangana State

  • Author: Sulochana Mure, B. Kuberudu

• The Impact of Microfinance in Improving Livelihood of The Poor People A Case of Selamber Town in Ethiopia Country

  • Author: M. Krishna Naidu

• A Study on The Impact of Technology in Banking System

  • Author: T. Gopi, Pentela Fareed Mastan

• "Analysis of Factors Influencing Adoption of e-Banking in Awash Internatioanal Bank in Shashemene Town"

  • Author: Damtew Basha