ITIHAS The Journal of Indian Management

Table of Contents

• RESEARCH ARTICLE

  Is Bitcoin Gaining Cash During Cashless Times in India? An Event Study Approach

  • Author: P. Theerthaana, A.K. Sheik Manzoor

• An Assessment of Relationship Between Exchange Rate Volatility and Macro-Economic Variables: A VECM Approach

  • Author: Khushboo Bhasin, Syeedun Nisa

• Delivering High Performance in Business Organizations by Incorporating the Art of Time Management

  • Author: Mitashree Tripathy

• Catered Meals and Employee Productivity

  • Author: Priyanka Bhatia

• Karma Yoga: Vision From Indian Wisdom On Today's Business Problem Of Job Attitudes

  • Author: Subhadeep Mukherjee, Seema S. Singha

• Content Marketing and Website Efficiency of Mallow Technologies Private Limited

  • Author: V. Jothi Francina, G.K Harini

• Tourism in North East India's State of Tripura: Paradise Unexplored

  • Author: Bidyut Jyoti Bhattacharjee

• Impact of The Advertisement on The Buying Behavior of Rural Women Towards Health Drinks

  • Author: M. Natarajan

• A Study on Relationship between Students Personality and Brand Personality

  • Author: S. Saravanan

• A Study on Corporate Social Responsibility in India

  • Author: T. Shiva Kumar, Ch Satyanarayana

• Editorial

  Editorial