Invertis Journal of Management

Table of Contents

• RESEARCH ARTICLE

  ‘Adopt-adapt-create’: An overview on the story of lux selling soap and stardom

  • Author: Saurav Kumar

• Exploring the work–life balance of women in retail: A case study of shopping malls in the Bareilly region

  • Author: Shaheen Efrah Ali, A.K. Sarkar

• Comparative analysis of NPA management policies: A case study of SBI and HDFC Bank

  • Author: Mohd Akhlak Hussain

• Neuro-marketing insights: A neuroscience-driven approach to consumer- Centric marketing strategies

  • Author: Manmohan Bansal, Lipi Nogai

• FROM THE DESK

  From The Editor’s Desk

  • Author: Manish Gupta