International Journal of Marketing and Management Research

Table of Contents

• Perceptual study of spamming an unethical practices in E-marketing

  • Author: Satinder Kumar, Rishi Raj Sharma

• Development of women enterpreneurship in India

  • Author: Shobhaa B. Hangarki, Kalmeshkumar B. Hangarki

• Role of communication mix on brand perceptions and buying preferances

  • Author: SM Mariyam Fatima

• Retail industry & Its impact on Indian economy

  • Author: Deepak Gupta, Vikrant Singh Tomar

• CASE STUDY

  Consumer attitude towards M-commerce: A case study of Punjab

  • Author: Garima Chodha, Sonia Kalra

• Conversion of customer footfall to prospective sales at select retail outlets in Bangalore

  • Author: S. Manjunath, Cynthia Menezes Prabhu

• RESEARCH ARTICLE

  Study of new paradigm shift towards online learning and analysis of E-management education

  • Author: Vivek Sharma, Jeet Dogra

• Green marketing in India (A study of perception of the students of guru nanak dev university, Amritsar, Punjab)

  • Author: M.J. Eliat

• Consumer behavior in mobile telecommunication services: An empirical study in Visakhapatnam city

  • Author: MVS. Srinivasa Rao, G. Aruna Jyothi

• A study of customers atm usage experience of Indian banks

  • Author: Vijay. R. Kulkarni

• Consumer attitude towards celebrity characteristics on silk saree advertisement in television media at Rajapalayam town

  • Author: N. Muthukumar, M. Jeyakumaran

• Insights into cosumption habits of young profrssionals in Mumbai

  • Author: Shravan Bishwanath Rungta

• A study on job demand stressors and coping strategies among police constables

  • Author: M. Shunmuga Sundaram, M. Jaya Kumaran

• Influence of cross culture on consumer impulsive buying behavior special reference to Navi-Mumbai and Kolhapur

  • Author: Gagandeep Nagra, Pradip Manjrekar, R Gopal

• Retail marketing in India – Its challenges and growth

  • Author: P. Suresh, M. Akbar Mohideen

• Empirical study on fdi in retail

  • Author: Esha Jain

• Informational and transformational content of the recently launched ad campaign of thums UP – An empirical evidence

  • Author: Ruhani Mahajan, Samridhi Singh

• Sub-cultural influence on brand loyalty: An exploratory study on Jammu and Kashmir

  • Author: Mohd. Afaq Khan, S. Aijaz Ahmad

• A comparative study on debt scheme of mutual fund of reliance, and hdfc with treynor model

  • Author: Sandeep Bansal, Surender Kumar Gupta

• RESEARCH ARTICLE

  Productive efficiency of the indian nationalized banks -A data envelopment analysis (2008–12)

  • Author: Perminder Khanna, Amandeep Verma

• Celebrity endorser's impact on attitude towards ad, attitude towards brand and purchase intention (with special reference to expert and non-expert celebrity)

  • Author: Sangeeta Trott

• Tapping the hidden business potential of rural India: A marketing strategy

  • Author: Sanjay Nandal

• Visual merchandising: it's impact on buying behaviour in apparel segment

  • Author: Pooja Sehgal Tabeck

• Dynamics of corporate frauds in India

  • Author: Ajay K Rajan, Suman Pahal

• Sustainability as a strategy of responsible and competitive development

  • Author: JosÉ G. Vargas-HernÁndez