International Journal of Marketing and Management Research

Table of Contents

• Impact of relational demography on role ambiguity & role conflict: A study of J&K public corporation employees

  • Author: Neetu Andotra, Vaishali

• Celebrity endorsement and its impact on brand equity

  • Author: Kiran Sharma, Pramit Pratim Ghosh

• Impact of female sexual objectification in advertising on women

  • Author: Snigda Sukumar, S. Venkatesh

• A study of viral marketing phenomenon: special reference to videos and E-mails

  • Author: Teena Bagga, Abhishek Singh

• RESEARCH ARTICLE

  An analysis of atm banking service quality and its dimensions

  • Author: Rajiv Sindwani, Manisha Goel

• A study of the role of retail front line sales personnel in generating customer experience in organized retail

  • Author: Vijay. R. Kulkarni

• Consumer demographics and expected service quality

  • Author: H.M. Renuka Pushpanjalee Herath