International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  From searching on the internet to buying online: A simple linear regression model

  • Author: Iconaru Claudia, Macovei Octav Ionut

• Consolidation reform's effect on banks’ profitability in Nigeria

  • Author: Mohammed Habibu Sabari

• FCU need of today HR to control fake employees

  • Author: Naina Keskar, Sanjeev Singhal, Rajendra Singh

• A study of viral marketing - Need of y generation customers

  • Author: Sanjeev Singhal, Rajendra Singh

• The usefulness of financial information in capital markets investment decision making in Tanzania: A case of iringa Region

  • Author: A.S.K. Norman

• Banking services and customer satisfaction: A study on bank branches in Udaipur district, Rajasthan

  • Author: Dhiraj Jain, Shweta Jain

• Dimensions of employee-management relations in India: Some reflections

  • Author: R.N. Kadam

• “Prospects and opportunities in retail sector”

  • Author: T. B. Gadhave, V. A. Pai

• Appraisaing the performance: A study on public and private sector organizations

  • Author: Sangeeta Mohanty, Abhaya Ku. Panda, Arjun Ku. Sahu, Sanjeeb Dey

• A study on online marketing strategies used by E- Entrepreneurs in India

  • Author: S. Vivin Richard, Sri Jothi

• A study on models of marketing intelligence

  • Author: V.V. Devi Prasad Kotni

• Trends and determinants of foreign direct investment in India: An empirical investigation

  • Author: Priyanka Sahni

• Marketing theory and its applications in the healthcare industry

  • Author: R. Venkatesh

• Derivative trading in Indian Stock Market: Investor's perceptIon with reference to udaipur

  • Author: Dhiraj Jain, Nilesh Khokhawat

• FDI in India's retail sector: A positive approach

  • Author: Khalid Abrar

• Managing sales workforce diversity

  • Author: Meenakshi Handa, Jyoti Kukreja

• Social marketing: A theoretical perspective

  • Author: P.B. Sajoy

• “Ethics of international business in global economy”

  • Author: Mayank Kumar Pandey, Surendra Tiwari, Shailendra Kumar Srivastava

• CASE STUDY

  Customer loyalty towards kiranas in competitive environment; A case study

  • Author: Urvashi Gupta

• RESEARCH ARTICLE

  Consumer preferences for mobile service providers: An empirical study in Bardoli

  • Author: Chintan Shah

• Influence of E-commerce and its emerging innovations in banks

  • Author: Sana Rehman

• E-commerce and M-commerce: Issues and recommended screening

  • Author: M Niranjanamurthy, N Kavyashree, S. Jagannath, Asghar Afshar Jahanshahi

• Franchisor franchisee: Trust an empirical study in Chennai

  • Author: M Arokiaraj John, R Senapathi

• Women entrepreneurship development through SHG in Latur District

  • Author: P.N. Sagar, Dhananjay Gaikwad

• A financial analysis of selected telecommunication companies in India

  • Author: A. Muthusamy

• Too big to fail theory and banks managements’ perspective in Nigeria

  • Author: Mohammed Habibu Sabari

• A good management with a HRD approach is needed to reduce absenteeism “- An Industrial research”

  • Author: Vikas Agarwal

• An empirical study of receivables management in real estate sector of India

  • Author: Vishal G. Shah

• Financial perfomance (Ratiou analysis) in Premier Mills Pvt Ltd, Hosur

  • Author: M. Prakash

• A comparative study of customer attitude towards ATM of SBI and ICICI bank

  • Author: Richa Tuli, Abhijeet Khatri, Anita Yadav