International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Role of internet including social media sites in marketing and advertising

  • Author: Shweta Bathla, Meenakshi

• Phenomenal rise of social media marketing in service sector

  • Author: Khushdip Kaur, Ramneek Kaur

• A study on the influence of the valentine's day special event promotions on guests’ intention to visit, propensity to spend, expectation of service quality and purchase risk in a selected deluxe hotel in relation to the love stages

  • Author: Roshni R. Mansukhani

• An exploratory study on the use of social media for social marketing

  • Author: Shweta Sharma

• Customer's perception and factors influencing usage of E-banking services: with special reference to management institutions in Jabalpur region

  • Author: Meghna Jain, Shubhangi Dhagat

• Rural marketing in India: A brighter perspective

  • Author: Ruchika Vermani, Shweta Bathla

• CASE STUDY

  A discriminant function analysis on service quality in higher education (a case study of ISO recognized institution vs. non ISO recognized institution)

  • Author: Josephine W Maria, B Kirubashini