International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Political Institutions and Ethnic-Economic Conflicts

  • Author: Gokhan Koca

• Financial Literacy Initiatives by Axis Bank in India

  • Author: Harsh Purohit, Pawandeep Kaur Bindra

• A Study on Marketing Mix in Digital Environment

  • Author: Bhautik Shah, Keyur Nayak

• CASE STUDY

  Role of Product and Services in Satisfaction of Customer: A Case Study of Organic India

  • Author: Parinda V. Doshi

• RESEARCH ARTICLE

  Marketing practice of agricultural farmers in small village at cauvery delta zone

  • Author: J.D. Aarthi Dhakshana, K. V. R. Rajandran

• Future of virtual currency in Indian context

  • Author: CA Madhura Ranade, Aniruddha Joshi

• Demographic Considerations in Mobile Banking Adoption-An Evaluation

  • Author: P S Buvaneswari

• A conceptual review of experiential value perception using holbrook's model on Indian E-tailing consumers

  • Author: C Shabana Janani

• MSMEs in India: Role of Factoring as an alternative source of fund

  • Author: Rupinder Katoch

• A study of talent management strategy followed by IT companies towards placing the employees on various job levels based on the employees’ experience

  • Author: Ruhi Bakhare, Neelima Pelluru

• CASE STUDY

  Case study of Coca Cola's ekocool solar Cooler; A frugal innovation serving as a source of sustainable competitive advantage in Rural markets of Northern India

  • Author: Gurpreet Kaur Chhabra