International Journal of Marketing and Technology

Table of Contents

• RESEARCH ARTICLE

  Perceived impact of eco-tourism on residents community life With special reference to Wayanad district

  • Author: C.K. Sameera, V.K. Rahanas

• E-commerce of steel products in India

  • Author: N. Ragothaman, S. Vasantha

• Customer satisfaction towards online shopping in Cuddalore town

  • Author: I. Savarimuthu, S. Karthika Devi

• Challenges faced by the Banking Sector in tapping the untapped Informal Sector Market in Zimbabwe

  • Author: Matambo , L. Kudakwashe, I. Chinzou Rumbidzai, Chirodza Keith, Mapakame Gift, Nyasha Kaseke

• A study on job satisfaction among the teaching faculty of self financing arts and science colleges in and arround cuddalore town

  • Author: I. Savari Muthu, S. Akilandeswari

• Integrated Marketing Communication: A Literature Review

  • Author: D. Arun Prasad, M. Ashok Kumar

• Studies on the socio-economic status and gap in management practices among dairy farmers in Shahdol district of Madhya Pradesh, India

  • Author: Sandip Kumar, Aklank Jain, Aroop Kumar Gupta

• An Empirical Study on Women Online Shopping Experience with Reference to Amazon.com in Bangalore city

  • Author: Goud G Virupaksha, K H Anusha

• E-commerce technology adoption framework by Indian MSME's: A study on Indian perspective

  • Author: J. Venkatesh, R. Lavanya Kumari

• NPA management by commercial banks – problems & prospects of Indian MSME sector

  • Author: J. Venkatesh, R. Lavanya Kumari

• AIDA Marketing Communication Model: Vehicles running on Liquid Natural Gas (LNG) in the Mind of UAE Customers

  • Author: Ajayeb Abu Daabes, Athari Adballa