South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  A study on quality of work life at Mahindra Navistar Engines (P) Ltd, Pune

  • Author: D. Mahesh

• Examining the reliability and validity of rsqs scale

  • Author: Ajmer Singh

• CASE STUDY

  Sales promotion strategies of ravi foods - A case study

  • Author: I. Anand Pawar

• RESEARCH ARTICLE

  A study on attributes influencing the purchasing behaviour of apparel consumers in organized outlets

  • Author: Y. Ramakrishna Prasad

• Measuring service quality in automobile showrooms with reference to south tamilnadu, India

  • Author: M. Karthick, A. Subburaj, M. Shunmuga Sundaram

• Job satisfaction of matriculation school teachers in Kanyakumari district

  • Author: M. Sumathy, A. Vijayalekshmi

• Private participation in agricultural marketing infrastructure in India: An assessment

  • Author: H. Ramakrishna

• CASE STUDY

  Investors attitude towards mutual funds: A case study of Prakasam district, Andhra Pradesh

  • Author: S. Chand Basha, M. Vijay Kumar, Dasari Pandurangarao

• RESEARCH ARTICLE

  Human right s for youth: Nature, philosophical vision and implementations

  • Author: Sharmistha Bhattacharjee

• Agro-tourism in Punjab - A cultural transformation

  • Author: Sarita Bahl

• Quality of work life and work performance in NLC limited – An empirical study

  • Author: R. Srinivasan, R. Latha

• Revisiting the Indian stock market crash of 2008

  • Author: Divya Jindal, Ravi Singla

• Consumer attitude towards celebrity characteristics- literature review approach

  • Author: N. Muthukumar, M. Jeyakumaran

• A study on the marketing strategies of Indian garment exporters post-multi-fiber arrangement

  • Author: Ramanna Shetty, K.B. Kiran, S.P. Prabhu, Mihir Dash

• Role of psychological participation in job involvement of public sector employees

  • Author: A P Singh, Anand Prakash Dubey

• Processed food industry in India: Present route & Future destination

  • Author: S. Das, U M Amin