South Asian Journal of Marketing & Management Research

Table of Contents

• RESEARCH ARTICLE

  Access to UGC-infonet e-journals consortium by the PG students and research scholars in Alagappa University library: A survey

  • Author: Rimai Atonring, K. Chinnasamy

• A study on factors affecting brand loyalty of consumers for passenger cars in Punjab

  • Author: Sukhmani, Kanwal Gurleen

• Learning organization survey in private and government aided educational institutions – A comparative study

  • Author: KP Naachimuthu

• Performance appraisal of employees by Indian corporates

  • Author: A. Arumugam, K. Sivagama Shunmuga Sundari

• A study on employee engagement in tamil nadu news and papers limited

  • Author: P. Rathinam

• Influence of feminine traits on the job performance of women executives in commercial banks in pondicherry

  • Author: P. Ashok Kumar, K. Sundar

• RESEARCH NOTE

  Is migration a strategy for better quality of life?

  • Author: S. Arunkumar

• CASE STUDY

  Development of women entrepreneurship as corporate social responsibility initiative- A case study approach

  • Author: V.Sailaja, P. Murali Krishna

• RESEARCH ARTICLE

  It and information security

  • Author: S. Kanchana Ratnam, T.T. Rajkumar

• Customer perception towards service quality with special reference to specialty retail stores

  • Author: M.G. Sumithra, K. Vijayakumar

• Drug Abuse On Health Condition

  • Author: M. Umadevi, S. Arunkumar

• Procurement of rice in India

  • Author: Pitta Debora Newton, Sapna Singh

• A study on stress in the work place & coping strategies

  • Author: S Uma Mageswari, N R V Prabhu

• A study on working capital management in Loyal Textile mills Limited, Chennai

  • Author: A. Palani, P. Yasodha

• A study on stress management among employees working in steel industry

  • Author: M. Shunmuga Sundaram, P. Sumathi

• CASE STUDY

  Gender differences in sex education – A case study of Gurgoan

  • Author: Tika Ram, Dalbir Singh