South Asian Journal of Marketing & Management Research

Table of Contents

• CASE STUDY

  Economic value added performance – A case study in hindustan Unilever Ltd.

  • Author: S. Kalaiselvi

• RESEARCH ARTICLE

  A study on customer's perception among credit card holders in Salem district

  • Author: A. Vinaygamoorthy, C. Sankar

• Universal banking in india opportunities & challenges

  • Author: Sarita Bahl

• Tourism strategies for the uplift of households in Kerala with special reference to Thekkady

  • Author: John V. Daniel, Baby M.D

• “Wages”- New implications on agriculturist: A scenario in Adilabad

  • Author: P. Nainar Reddy, D. Raghunatha Reddy

• Motives behind the use of social networking websites

  • Author: Krishan Gopal

• Mutual funds – An overview of the impact of demographic characterstics

  • Author: Meherji Duvvuri

• Marketing approach of operational strategies in stu: A study with referenc to kerala SRTC

  • Author: Binu B Pillai, Kurian Joseph

• RESEARCH NOTE

  Building innovative organizations

  • Author: Suman Pahal

• RESEARCH ARTICLE

  A study of the influence of company specific attributes on consumer's preference of fmcg brands

  • Author: Subho Chattopadhyay, A.K. Sarkar

• Exploring the relationship between service quality and purchase intention in retail industry

  • Author: Utkal Khandelwal, Amit Agarwal

• Importance of ethical public relations in company at present ERA

  • Author: M. Malathi, P. K. Muthappan

• Awareness of financial efficiency – A flip side of MFIS

  • Author: Yamini Karmarkar, Aradhana Chouksey

• Dividend policy and its effect on shareholders’ wealth: A study on indian banking sector in liberalized ERA

  • Author: Arindam Das, Amalendusamanta

• A touch of green: Green advertising

  • Author: Sudhir Sachdev, V.K. Mahna

• CASE STUDY

  Consumer satisfaction in LIC a case study of Punjab

  • Author: Garima Chodha

• RESEARCH ARTICLE

  Sensory marketing: Impact of store atmospherics on buying behaviour

  • Author: Bharati Singh, Shalini Jha

• Corporate good and bad governance

  • Author: S. Kanchana Ratnam, Premavathi, T.T. Rajkumar

• A study of entrepreneurship spirit virudhunagar taulk

  • Author: S.C. Siva Sundaram Anushan

• Study of factors important for preferring of E-governance in India

  • Author: Poojae Sethi, Shruti Agrawal, Manish Mittal

• Determinants of green purchase behavior of university teachers

  • Author: Rajyalakshmi Nittala