TRANS Asian Journal of Marketing & Management Research (TAJMMR)

Table of Contents

• RESEARCH ARTICLE

  Challenges and opportunities for street vendors in Digital Economy

  • Author: S. Uma Parvathy

• An overview of performance of small scale enterprises in marketing functional area in India

  • Author: S. Aswini Priya, Ch. Vinoda Rao, Pulidindi Venugopal, Mohammed Irfan

• Sentiment analysis on mobile service provider's black out and customers’ perception towards mobile number portability

  • Author: R Rajendran, Dinesh Madhavan Nair, B Nataraj

• An overview of structure of small scale enterprises in India

  • Author: Pulidindi Venugopal, Ch. Vinoda Rao, Mohammed Irfan, S. Aswini Priya

• A Study on consumer attitude towards the products sold through network marketing

  • Author: D.S. Chaubey, VK Tangari

• Marketing problems of dairy farmers with reference to distribution channels and pricing aspects

  • Author: Shaik Anwar Basha, G. Naga Raju, Zia Ur Rehman

• Cultural influence on consumer Behavior: A review

  • Author: Youba Minta, Loissi Kalakodio

• Consumer buying behavior towards durable products with special reference washing machine

  • Author: Smurti Ranjan Das, Devi Prasad Misra, Artta Bandhu Jena

• Relating store image attributes, self image and customer satisfaction using sor model for retail management-conceptual

  • Author: R. Maheswari, K. Balaji

• An analytical study on marketing of cosmetics marketing in Vidharbha

  • Author: Smita Harish Katkar

• Women empowerment in India: Issues and challenges

  • Author: Sangappa. V. Mamanshetty